Snow Peak x V: The Essence of Boundary-Breaking Natural Mood

Snow Peak Apparel has unveiled its 26SS collection for the 2026 spring/summer season under the theme “Nature in Everyday Life.”

Created with global artist V, the collection blurs the boundaries between city and nature, everyday life and the outdoors—capturing Snow Peak Apparel’s philosophy of naturally integrating into the modern lifestyle.

The collection’s key theme, “Nature in Everyday Life,” brings outdoor functionality and comfort into daily wear with ease. It proposes active yet effortless styles that let you feel nature’s ease and rhythm even in the city.

Embodying the concept, V expressed the collection’s mood through natural movement and a deep, expressive gaze. His focus on the flow of the moment captures the natural sensibility and functionality Snow Peak Apparel pursues, symbolically showcasing this season’s direction as it moves between the city and nature.

In particular, V’s focus and professionalism on set naturally drew admiration from the staff, and his distinctive aura and mood brought the collection’s message into even sharper relief.

Meanwhile, Snow Peak Apparel’s 26SS collection is available at offline stores nationwide and on the brand’s official online store.